In 2009 REILLY formed the British collective Concrete Studio with 3 other creative’s. They launched 3 successful menswear lines –

Natural Selection is a premium British designed denim range of selvedge Japanese denim in hand-finished washes and beautifully crafted outerwear, graphic T’s and shirts.

REILLY is a premium range of intricate and eye-grabbing graphic printed t-shirts, applied using state of the art printing techniques to the labels own highest quality jersey t-shirts and sweats. The range sold out in Dover Street Market, Harvey Nichols and Harrods.

SNCL (Smile Now Cry Later) was a premium streetwear label where REILLY was designer and creative director for the brand. The brand sold in Lane Crawford, Selfridges and OAK.